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Project

MDW 2025 @Elle Decor

Elle Decor Alchemica | Palazzo Bovara

See the products used

Location

Milano, IT

Year

2025

Venue

Eventi

Designer

Fabrizio Milesi

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During Milan Design Week 2025, CIAM is participating in Elle Decor Alchemica, the prestigious exhibition and installation hosted in the historic spaces of Palazzo Bovara, one of the most iconic and visited locations during Milan's Fuorisalone. Conceived by Patricia Urquiola for Elle Decor Italia, the project explores the theme of transformation through the three phases of the alchemical process, offering a reflection on the relationship between matter, nature, space, and contemporary living.

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Within this highly internationally significant context, CIAM is contributing a customized version of the MOON Line cocktail station, developed as part of the 4Mixology project and reinterpreted directly by Patricia Urquiola as an integral part of the exhibition.

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For the occasion, the product is placed within a monumental bar counter clad in red compacted stone, transforming it into an element capable of engaging with the material language of the exhibition and the landscape of the Cosmopolitan Garden designed by Antonio Perazzi. The solidity and naturalness of the cladding give the MOON Line a new expressive identity, perfectly consistent with the alchemical narrative of the exhibition.

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Participation in Elle Decor Alchemica confirms CIAM's role as a privileged partner for internationally renowned architects and designers, capable of combining customization, technological innovation, and design quality within some of the most significant cultural contexts of Milan Design Week.

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