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Since 2019, I AM has been
CIAM's editorial space that turns inspiration into a working tool.
All articles
IAM 11 — 2025
The relationship between a designer and a company is not a linear journey, but a true convergence of needs and expertise.
IAM 11 — 2025
For the editorial of issue 11 of I AM Magazine, we met with architect Paolo Volpato who shared his vision of the design of the future — moving between the need for transformation and a return to essence.
IAM 11 — 2025
We met with Luca Baccarelli from Cantina Roccafiore in Todi and explored together the fascinating worlds of wine and Champagne.
IAM 10 — 2025
Natural ingredients and freshness, innovation and original design, combined with high professionalism and passion—these are the key ingredients behind the formula and success of Gelateria Demetra, located in Santa Maria degli Angeli, Assisi (PG).
IAM 10 — 2025
Alessandro Vitiello, the bartender who inspired the creation of CIAM’s new station, Moon Open, shares his story—one rooted in true friendship and a collaborative project that brought together multiple professionals to develop a revolutionary product for the world of mixology.
IAM 10 — 2025
A professional background rooted in deep knowledge of corporate production processes, thanks to the design of office partition walls, individual furnishings, and systems.
IAM 10 — 2025
"Fluidity: this term is increasingly at the center of contemporary design research, which seeks to interpret and explore materials traditionally found in other fields "
IAM 10 — 2025
Introduction to the world of Bateel International and its space design concept
IAM 10 — 2025
I AM celebrates its 10th issue and does so by turning its gaze to the international scene that embraces CIAM.
IAM 9 — 2024
Neoclassicism and flexibility. Tradition and evolution. Made in Italy and international scenarios. But above all, the client. We met Matteo Gentili, of the Dubai-based architecture and design firm Casa&Casa, and traveled with him through the Middle East, through encounters and projects, collaborations and visions that express his idea of multipurpose and tailor-made design.
IAM 9 — 2024
CIAM meets Urbani Tartufi in a collaboration that enhances innovation and converges in a common look toward the future of excellence and Made in Italy.
IAM 9 — 2024
Sensitivity as a tool for dialogue. Change as an evolutionary key to spaces a and human behavior. Sustainability as an unavoidable requirement for the future.
IAM 9 — 2024
Cold as a tool through which to express talent, expertise and excellence. We met a new dynamic partner of CIAM, Bruno Vanzan, and with him we went to discover a fascinating world in which technique and technology are protagonists.
IAM 9 — 2024
The thoughts and words of Cristina Colaiacovo, President of Fondazione Perugia, open I AM's latest edition.
IAM 9 — 2024
Pastry, the natural expression of a lively spirit: Anna Gerasi, the Pastry Chef and Master of Art who invests in evolution.
IAM 9 — 2024
Operaio chimico da sempre appassionato di cucina, e in particolare modo di carne, ha approfittato di una nuova casa con giardino per dedicarsi alle grigliate, una delle pratiche culinarie che affonda le proprie radici nel nuovo continente, ma che oggi, anche grazie al suo contributo, interessa sempre più allevatori, macellai, ristoratori, cultori e consumatori italiani.
IAM 8 — 2023
I AM n.8 has its focus on wine and all the processes that lead it towards the future. We talked about it with Marcello Lunelli, Vice President and CTO of Cantine Ferrari.
IAM 9 — 2024
He has been working as a sommelier for twenty-seven years, but he is not just any sommelier. Rather, he is the most famous sommelier in the world. We interviewed Luca Gardini, enfant prodige who has been able to conquer the Gotha of Italian catering, but also the one who has revolutionized the way of describing wine through a contemporary and transversal approach that combines simple and direct communication with the lightness, sharing and pleasure that have always belonged to him.
IAM 8 — 2023
Innovation, technology, wine, and CIAM's know-how to connect it all: the new issue of I AM talks about the brand's latest events, products, and projects, with a focus on one of the beverages that symbolizes excellence and Italian-ness around the world.
IAM 7 — 2023
Change as an investigative tool. The emotions and needs of the public as the goal of a work that combines curiosity, unfiltered observation and custom. Andrea Langhi opened the doors of his studio to us to dialogue about the world of HoReCa, Design and his idea of Sustainability.
IAM 7 — 2023
On the issue 7 of I AM, Gianluigi Viscardi, Cosberg CEO, explains his vision on Automation, an intelligent ally destined to extend human possibilities.
IAM 7 — 2023
The race for the XXVIII Compasso d'Oro with TABLE in the ADI Design Index, a view of CIAM from the inside, and the element that acts as the glue to its innovation: this and much more in the new issue of the house organ I AM.
IAM 6 — 2022
Confectionery art that speaks of culture and looks out to the world.
IAM 6 — 2022
Product design, art direction and interior design: these are the areas in which Studio Irvine, directed by architect Marialaura Irvine, operates.
IAM 6 — 2022
A reflection on nature, humankind, and machine by the Architecture National Institute President and Listone Giordano Brand Manager.
IAM 6 — 2022
People, ingredients and sensory involvement: these are the secrets of Le Radici restaurant, where the talent, technique and creativity of one of the most appreciated chefs on the Italian scene is expressed.
IAM 6 — 2022
Laila Gohar/Gohar World.
IAM 6 — 2022
A new issue of I AM is ready to introduce us to the CIAM natural universe.
IAM 5 — 2022
In 2016 he participated and won the Italian Pastry Championship. In 2017, the same result came for the international championships, which crowned him the best Pastry Chef in the World Fipgc (International Federation of Pastry, Ice Cream and Chocolate). How does it feel to wear the national team uniform representing Italy?
IAM 5 — 2022
Hybrid Restaurant, Simone Micheli's grand event held during Milan Design Week 2022, transformed the space of Officina Ventura 14 into the architect's personal vision: a meeting point between ho.re.ca, technology and sustainability.
IAM 5 — 2022
Where did the insight of GelatoWall come from and what importance does design have in interpreting reality?
IAM 5 — 2022
Pino, what is your earliest memory of the bakery world?
IAM 5 — 2022
Not only aesthetics, nor only function: design is a mission that pushes to review the world through new rules. With this introduction IAM 5 opens, the latest issue of the house organ that delves into the elements of the CIAM universe and their connections. Design is one of the pillars of the philosophy of the brand, which for almost half a century has been creating not only products, but design ecosystems that give life to new worlds for its customers.
IAM 4 — 2021
CIAM brand ambassador Damiano Carrara lives and narrates the exhibition and performance path developed for HOST 2021.
IAM 4 — 2021
In all respects extraordinary, the 2021 edition of Host was able to amaze for its entire duration. As we see our worlds repopulated with contact, interaction and human warmth, the need to live a collective, all-encompassing experience grows, one that captures us for its uniqueness.
IAM 4 — 2021
In this new edition, Alcova proves to be a fertile basin for art, design and philosophical thought. The suggestive space in via Simone Saint Bon 1 is repopulated with ideas and cultural ferment, with revolutionary objects and evocative installations.
IAM 4 — 2021
A new issue of the house organ CIAM is available for download. I AM 4 is a journey in balance between several dimensions, a hidden language that is decoded through a key that has always been a pillar of all things: art. The latest edition of the magazine explores the space between form and material, aesthetics and function and other elements that have always been considered opposites, but are actually essential parts of design and the experiences it produces. Matteo Brioni, material designer of the eponymous brand, opens the issue with an editorial that investigates the basis of these relationships through his experience. CIAM's design evolves into a true philosophy of custom, experienced as a universe of unique elements seamlessly connected, because they are always thought of as parts of a whole. The project Cloud & Co., Doha, Qatar, embodies in its vibrant and surrealist spaces this desire to create new worlds in which the excellence of CIAM products reflects a wide-ranging artistic value that straddles arc
IAM 3 — 2021
In the midst of the uncontaminated nature typical of central Italy, stands a monolithic industrial building with a contemporary character, whose doors are the entrance to a world of innovation and research.
IAM 3 — 2021
The new CIAM house organ focuses on one of the brand pillars, a technical know-how nurtured through the desire to improve and to redesign new perspectives.
IAM 2 — 2020
The launch of the project that sees the collaboration between Ciam and Pastry Chef Damiano Carrara in his role as Brand Ambassador takes the form of a video: The Right Choice describes a common vision that combines Ciam's technological innovation and design with the needs of modern haute patisserie professionals.
IAM 2 — 2020
The new edition of Ciam's house organ talks about change and the ability to transform it into an engine of innovation and creativity.
IAM 2 — 2020
Torna lo spazio digitale in cui alimentare la cultura dell’innovazione: in questo nuovo appuntamento con i Design Talks, Ciam approfondisce uno dei pilastri della tradizione dolciaria italiana, il panettone. La diretta ospiterà uno dei maestri della pasticceria italiana, il pastry chef Andrea Besuschio che in compagnia del responsabile commerciale Ciam, Alberto Bandinelli ci guiderà in un viaggio nella storia, ma soprattutto nella contemporaneità del panettone e delle tecniche che trasformano una ricetta classica in un processo creativo in continua evoluzione.
IAM 2 — 2020
Martedì 28 Luglio 2020, ore 17.00
IAM 1 — 2020
The house horgan CIAM is back with a new issue to tell great projects and share thoughts and visions of the world of design and refrigeration.
IAM 1 — 2020
“In the meantime that...” as Cristina Comencini said, it is our middle time, in which we must understand how to return to normality through new ways of private and social life.
IAM 1 — 2020
Ice Design represents the new frontier of the ice cream shop, which makes a new way of producing an emotional ice cream simple and possible.
IAM 1 — 2020
Let's go through some moments of the two ADI Design Index 2019 events that led Ciam to an exhibition itinerary with a stop in Milan, in the Leonardo Da Vinci Science and Technology Museum, and in Rome, in the Casa dell'Architettura - Acquario Romano.
IAM 1 — 2020
On October 19, at the 2019 edition of Host, the international fair that brings together the excellence of the Hospitality world in Milan, the Pelota space was the site of a CIAM evening with strong sensorial involvement.
IAM 1 — 2020
On 22 October the last edition of Host, the international hospitality fair, which brought the excellence of hospitality to Milan, came to the end.
IAM 0 — 2019
From September 19 to October 5, 2019 at the CERP, Exhibition Center Rocca Paolina in Perugia, the exhibition " NEL DI-SEGNO DEL COLORE " by the artist Oscar Piattella was held, curated by Aldo Iori and with the coordination of Paolo Belardi and Fabrizio Milesi.
IAM 0 — 2019
During the third edition of the festival Universo Assisi, last 26th of July, Jan Boelen was protagonist of an event which took place within the Ciam Museum, a space open to connections and to those who see innovation as energy for the future. The Belgian designer and curator Jan Boelen is the Art Director of Z33 House for Contemporary Art in Hasselt, Belgium, Art Director of Atelier LUMA, an experimental laboratory for design in Arles, France, and Curator of the 4th Istanbul Design Biennial. He is also the supervisor of the Master Department of Social Design at Design Academy Eindhoven.
IAM 0 — 2019
CIAM showcased its most technological and visionary nature during its first appointment at Fuorisalone.
IAM 0 — 2019
Days of great cultural importance in Turi. From 1st to 4th November, two successful events such as Artissima and FAUST Fest were held side by side: the triumph of art and contemporaneity in the shadow of the Mole Antonelliana.
IAM 0 — 2019
Federico Malizia – CEO of CIAM and Fabrizio Milesi – Architect and designer, participated in the ADI Design Index 2018, the annual selection of the Association for Industrial Design that collects the best Italian design put into production.
IAM 0 — 2019
CIAM s’ Style and technology is protagonist in Milan for the new opening of Caffè Fernanda located inside the historic Pinacoteca di Brera. His name is a tribute to the memory of the famous director and art critic Fernanda Wittgens, who led and directed the gallery during the Second World War.
IAM 0 — 2019
Ciam hosted one stage of the tour “Protagonisti” arranged by ESG89 : a series of meetings taking place in different companies of our territory as an opportunity for discussion and debate among entrpreneurs , whose purpose is to expand of the common knowledge and strengthen our actions.
IAM 0 — 2019
CIAM is just back from the prestigious EUROSHOP International Trade Fair held in Dusseldorf from the 5th to the 9th of March , considered one of the most important exhibition in the world for what concerns shop furniture industry and professional refrigeration. The balance for CIAM is a very positive one , not only for the quality of visitors, but also for the feedback received over the five-days fair.
IAM 0 — 2019
For their third store Prada Group has once again relied on CIAM custom made technology in terms of refrigerated counters and displays. In particular a total of twenty display, between paraline and pastry, have been set in a floral silk tapestry; self service counters for pastry and praline with cold storage in ‘antiuq’ cladding; a big upright pastry display is visible from the inside of the Galleria; the ‘compact’ cabinets of the bar counter have been skilfully decorated in cherry wood by Marconi carpenters.
IAM 0 — 2019
La splendida terrazza di Duomo21 è stata la cornice del party che CIAM ha regalato a 250 operatori nazionali ed internazionali per coronare l’esperienza di HOST e la presentazione dei nuovi prodotti. Serata indimenticabile con la vista mozzafiato sul Duomo e sul palco di MTV per la serata finale degli European Music Awards. A seguire DjSet con la prestigiosa firma di Valentina Sartorio.