For Milan Design Week 2022, CIAM strengthened its dialogue with the world of design and planning through a dual presence in two of the event's most significant venues. On the one hand, the installation "Through the Looking Glass," curated by Artistic Director Fabrizio Milesi at Alcova as part of the "Reflections From The Future" concept; on the other, participation in the "Hotel Regeneration – Hybrid Restaurant" project, dedicated to new scenarios in contemporary hospitality.

In this context, particular attention was given to GelatoWall, the innovative gelato storage and serving system born from the combination of CIAM's technological expertise and the creative vision of designer Simone Micheli. More than a simple display case, GelatoWall represents a radical reinterpretation of the gelato consumption experience: an intelligent vertical architecture that transcends traditional concepts, integrating design, automation, digital interaction, and sustainability in a single, highly aesthetic solution. The project translates technological complexity into a essential and immediate language, transforming the displayed product into the protagonist of a new perceptive and functional experience.

Alongside GelatoWall, CIAM presented a selection of display cases and solutions dedicated to the bar, food, and hospitality sectors, confirming its ability to combine technological innovation, project culture, and design quality. This diverse presence allowed the company to convey its vision of the future in diverse yet complementary environments, consolidating CIAM's role as a go-to partner for the design of cutting-edge, highly distinctive commercial spaces.